Showing 1 - 4 of 4
Purpose – This paper aims to investigate how the strength of a corporate brand influences the adoption of an innovative service, and the main components of the construct: corporate brand (CB). Design/methodology/approach – A real‐world, online, information acceleration experiment was...
Persistent link: https://www.econbiz.de/10014896093
Purpose – The aim of this paper is to examine the role of perceived system quality (PSQ) as an antecedent to the implementation success (IMP) of ERP projects, and its interrelationships with other antecedents that influence the outcome of organizational adoption process....
Persistent link: https://www.econbiz.de/10014824445
This review paper initially explains that the commercialization of an innovative new technology needs to be underpinned by an appropriate business model. The paper summarizes what has been previously proposed to be the components of a business model and makes the case that an extra one needs to...
Persistent link: https://www.econbiz.de/10013139941
Persistent link: https://www.econbiz.de/10010427945