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Development time and new product sales : a contingency analysis of product innovativeness and price
Langerak, Fred; Rijsdijik, Serge; Dittrich, Koen - In: Marketing letters : a journal of research in marketing 20 (2009) 4, pp. 399-413
Persistent link: https://www.econbiz.de/10003898058
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Exploring mediating and moderating influences on the links among cycle time, proficiency in entry timing, and new product profitability
Langerak, Fred; Hultink, Erik J.; Griffin, Abbie - In: The journal of product innovation management : an … 25 (2008) 4, pp. 370-385
Persistent link: https://www.econbiz.de/10003731190
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The mediating role of new product development in the link between market orientation and organizational performance
Langerak, Fred; Hultink, Erik J.; Robben, Henry S. J. - In: Journal of strategic marketing 15 (2007) 4, pp. 281-305
Persistent link: https://www.econbiz.de/10003629917
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Light the way for smart cities : lessons from Philips Lighting
Brock, Kati; Ouden, Elke den; Klauw, Cornelis L. van der; … - In: Technological forecasting & social change : an … 142 (2019), pp. 194-209
Persistent link: https://www.econbiz.de/10012133180
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Balancing modularity and solution space freedom : effects on organisational learning and sustainable innovation
Vos, Maren A.; Raassens, Néomie; Borgh, Michel van der; … - In: International journal of production research 56 (2018) 20, pp. 6658-6677
Persistent link: https://www.econbiz.de/10011978893