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The role of imagination-focused visualization on new product evaluation

Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 46-55

Persistent link: https://www.econbiz.de/10003810246

The Role of Imagination-Focused Visualization on New Product Evaluation

Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - 2012

In this research, the authors examine the impact of imagination-focused visualization on the evaluation of really new products (RNPs) - that is, products that provide novel benefits but involve high learning costs. They compare imagination-focused visualization with memory-focused visualization...

Persistent link: https://www.econbiz.de/10014191848

Overcoming the negative role of nostalgia in consumer reactions to automated products

Kremer, Patrick; Feurer, Sven; Kim, Ju-Young; Hoeffler, … - In: The journal of product innovation management : an … 39 (2022) 6, pp. 871-890

Persistent link: https://www.econbiz.de/10013465346

Of clouds and zombies : how and when analogical learning improves evaluations of really new products

Herzenstein, Michal; Hoeffler, Steve - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 550-557

Persistent link: https://www.econbiz.de/10011597881

Impacts of financial agglomeration on technological innovation : a spatial and nonlinear perspective

Wen, Yinyin; Zhao, Min; Zheng, Lilin; Yang, Yejun; … - In: Technology analysis & strategic management 35 (2023) 1, pp. 17-29

Persistent link: https://www.econbiz.de/10014226542