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When customer get clever : managerial approaches to dealing with creative consumers

Berthon, Pierre R.; Pitt, Leyland F.; McCarthy, Ian P.; … - In: Business horizons 50 (2007) 1, pp. 39-47

Persistent link: https://www.econbiz.de/10003425754

Standardization efforts : the relationship between knowledge dimensions, search processes and innovation outcomes

Xie, Zongjie; Hall, Jeremy; McCarthy, Ian P.; Skitmore, … - In: Technovation : the international journal of … 48/49 (2016), pp. 69-78

Persistent link: https://www.econbiz.de/10011620520

Licensing speed : its determinants and payoffs

McCarthy, Ian P.; Ruckman, Karen - In: Journal of engineering and technology management : JET-M 46 (2017), pp. 52-66

Persistent link: https://www.econbiz.de/10011792466

A typology of university research park strategies : what parks do and why it matters

McCarthy, Ian P.; Silvestre, Bruno S.; Von … - In: Journal of engineering and technology management : JET-M 47 (2018), pp. 110-122

Persistent link: https://www.econbiz.de/10011850460

Why Do Some Patents Get Licensed While Others Do Not?

Ruckman, Karen Elizabeth - 2017

To understand why some patents get licensed and others do not we estimate a portfolio of firm- and patent-level determinants for why a particular licensor's patent was licensed over all technologically similar patents held by other licensors. Using data for licensed biopharmaceutical patents, we...

Persistent link: https://www.econbiz.de/10012958698

Open branding : managing the unauthorized use of brand-related intellectual property

Robson, Karen; De Beer, Jeremy; McCarthy, Ian P. - In: Business horizons 63 (2020) 6, pp. 773-785

Persistent link: https://www.econbiz.de/10012388376

A bibliographic analysis of 20 years of research on innovation and new product development in technology and innovation management (TIM) journals

Pitt, Christine; Park, Andrew; McCarthy, Ian P. - In: Journal of engineering and technology management : JET-M 61 (2021), pp. 1-21

Persistent link: https://www.econbiz.de/10013383292

What fails and when? : a process view of innovation failure

Freisinger, Elena; McCarthy, Ian P. - In: Technovation : an international journal of technical … 133 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10014552091

Consumer generated brand extensions: definition and response strategies

Boon, Edward; Grant, Philip; Kietzmann, Jan - In: Journal of Product & Brand Management 25 (2016) 4, pp. 337-344

Purpose Sometimes consumers express their enthusiasm for a brand by creating brand extensions, products or services in new categories that are closely affiliated with the “parent” brand. This paper aims to examine the positive or negative impact that consumer-generated brand extensions...

Persistent link: https://www.econbiz.de/10014897105

Consumer generated brand extensions : definition and response strategies

Boon, Edward; Grant, Philip; Kietzmann, Jan - In: The journal of product & brand management 25 (2016) 4, pp. 337-344

Persistent link: https://www.econbiz.de/10011607040