Purpose - The purpose of this paper is to identify 1) which innovation implementation strategies have the highest success potential, and 2) which factors affect the adoption of fruit-related innovations by consumers. We focus on consumer-driven and responsive fruit supply chains....

This volume presents a state-of-the-art overview of the rapidly evolving field of agribusiness, highlighting the most current issues, concepts, trends and themes in research, practice and policy. With a particular emphasis on technology, product and process innovation, the authors cover a wide...

This volume presents a state-of-the-art overview of the rapidly evolving field of agribusiness, highlighting the most current issues, concepts, trends and themes in research, practice and policy. With a particular emphasis on technology, product and process innovation, the authors cover a wide...