"This book addresses the wide and complex relationships that constitute strategic innovation management principles and processes, approaching it from the conceptual side - discussing specific or general modelling techniques, methods to deal with specific managerial tasks, as marketing,...

"This book bridges the gap between knowledge management and project management practices by providing both classical and modern views on their relationship, discussing principles, practices, methods, and real case studies"--Provided by publisher

"This book addresses the wide and complex relationships that constitute strategic innovation management principles and processes, approaching it from the conceptual side - discussing specific or general modelling techniques, methods to deal with specific managerial tasks, as marketing,...

Market intelligence (MI) has evolved as a strong concept in last years. After debates which produced various views, a stable conceptual base was reached. Here, MI is studied with the insertion of analytics. The influence of analytics insertion in market intelligence cycle potentializes MI...