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Understanding how the functional integration of purchasing and marketing accelerates new product development
Gonzalez-Zapatero, Carmen
;
Gonzalez-Benito, Javier
; …
- In:
International journal of production economics
193
(
2017
),
pp. 770-780
Persistent link: https://www.econbiz.de/10011758645
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Antecedents of functional integration during new product development : the purchasing-marketing link
Gonzalez-Zapatero, Carmen
;
Gozalez-Benito, Javier
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 47-59
Persistent link: https://www.econbiz.de/10011447490
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