Purpose – To convey the findings of an investigation into the relationship between poetry and business thinking, which began with the hypothesis that regular reading and analysis of poetry and its levels of meaning, subtle verbal and nonverbal contextual nuances, emotional content, and...

Purpose – The purpose of this paper is to give the reader a first‐hand view of why and how a major global corporation uses arts‐based learning, from the perspective of its Chairman and CEO. Design/methodology/approach – This paper is an interview with Harold (Terry) McGraw III, Chairman...

Purpose – To provide a metaphorical language, a contextual framework, and a specific set of social behaviors to help business executives and managers envision, discuss and implement changes to encourage flexibility and creative freedom and allow the immediate absorption and rapid integration...

Purpose – Examining the techniques of a management consulting firm comprising actors, directors, producers, writers, musicians and other artists, the article reveals through several case studies how a company of avant‐garde artists has turned the lack of conventional business training from a...

Purpose – Our innovation work involves unlocking the potential of individuals, teams, groups and organizations by tapping peoples' creativity and critical thinking powers through a process called Metaphorming. This paper describes how Metaphorming works to continually inspire innovative...

Purpose – Interest in the uses and effects of art and methods of art making in businesses of all kinds is on the rise. In this paper, we show that the “arts‐in‐business movement” is no mere fad, that it is, in fact, driven by fundamental economic forces, two tectonic shifts moving the...

Purpose – To examine how an interest in art can be harnessed to accelerate one's success as a leader of innovation. Design/methodology/approach – The introduction of eight patterns of beauty as a framework for observation and insight were found have the potential to change the way people see...