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1 Introduction -- References -- 2 SMEs’ Digital Transformation from a Marketing Perspective -- 2.1 What Does Digital Transformation Mean in the Marketing Literature? -- 2.1.1 Internet, Computer, and Businesses. A Brief Overview -- 2.1.2 The Expressions of Digital and Digital Technologies: How...
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Purpose – The purpose of this paper is to contribute and enrich the scientific debate about the phenomenon called the Internet of Things (IoT) from a managerial perspective. Through the lenses of management and innovation literature, the authors investigate the main facts that characterize the...
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"This third volume of the book series the Entrepreneurship SIG at the European Academy of Management brings together contributions on aspects characterizing the field of entrepreneurship, such as entrepreneurial behavior and mindsets and business models, but addressed in light of some of the...
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Purpose Digital technologies over time are becoming increasingly pervasive and relatively affordable, finding a large diffusion in Small and Medium Enterprises (SMEs) also for internationalization purposes. However, less is known about the specific mechanisms by which this can be achieved....
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