Presents research which: introduces a new multidimensional concept of the innovativeness of organizations; develops an approach for its measurement involving a cross‐section of innovations adopted by multiple organizations in multiple industries; identifies different economic,...

This article reports on the results of a research project into the development activities undertaken during the launch of 132 new financial services in Greece. According to the results, business analysis and marketing strategy formation as well as launch are the stages of the new service...

Purpose – The purpose of this paper is to integrate literature in the pioneer brand advantage area with the literature on reference prices to examine how reference prices work in a pioneer and follower brand context. There is evidence to suggest that pioneers have a psychological advantage...

The number of innovative financial solutions introduced to markets has grown considerably in the past decade due to emerging digital technologies, deregulation, and market fragmentation. Examples are abundant in the worldwide markets for insurance, credit products and transaction processing...