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Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing

Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: Journal of Product & Brand Management 26 (2017) 6, pp. 650-666

Purpose Despite the importance of innovation in business performance, investigation into innovation in services is scanty and lacking consensus. In retailing, it is a topic that has been awakening considerable academic and business interest in recent years. In this study context, this work aims...

Persistent link: https://www.econbiz.de/10014897125

Do innovation and sustainability influence customer satisfaction in retail? : a question of gender

Marín, Antonio; Gil Saura, Irene; Ruiz-Molina, … - In: Economic research 35 (2022) 1,1, pp. 546-563

Persistent link: https://www.econbiz.de/10014380443

Does ICT contribute to bootstrapping SOSI? : evidence in retailing

Marín, Antonio; Gil Saura, Irene; Ruiz-Molina, … - In: International journal of retail and distribution management 52 (2024) 7/8, pp. 737-753

Persistent link: https://www.econbiz.de/10015158215

Boost effect of sustainable practices and relational innovation on value co-creation and brand equity : outcomes of hotel size moderation

Bordian, Mariia; Gil Saura, Irene; Berenguer Contrí, Gloria - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 717-733

Persistent link: https://www.econbiz.de/10015138130

Retail innovativeness : importance of ICT and impact on consumer behaviour

Gil Saura, Irene; Ruiz Molina, María Eugenia; … - In: Handbook of research on retailer-consumer relationship …, (pp. 384-403). 2014

Persistent link: https://www.econbiz.de/10010380111

From retail innovation and image to loyalty : moderating effects of product type

Moliner Velázquez, Beatriz; Fuentes Blasco, Maria; … - In: Service business 13 (2019) 1, pp. 199-224

Persistent link: https://www.econbiz.de/10011965894

Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing

Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene; … - In: The journal of services marketing 31 (2017) 2, pp. 131-141

Persistent link: https://www.econbiz.de/10011654602

Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing

Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: The journal of product & brand management 26 (2017) 6, pp. 650-666

Persistent link: https://www.econbiz.de/10011801144

Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests

Gil Saura, Irene; Ruiz-Molina, María-Eugenia; … - In: Big data and innovation in tourism, travel, and …, (pp. 183-211). 2019

Persistent link: https://www.econbiz.de/10012006200

Effects of value and innovation on brand equity in retailing

Moliner-Velázquez, Beatriz; Fuentes-Blasco, María; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 658-674

Persistent link: https://www.econbiz.de/10012120865