Hurmelinna‐Laukkanen, Pia; Ritala, Paavo - In: Journal of Service Management 21 (2010) 1, pp. 6-24
Purpose – Profiting from service innovations can be challenging. It is not only a question of pricing and marketing the services appropriately, but also of keeping competitors from imitating them. The purpose of this paper is to discuss how service innovation differs from technology/product...