Purpose - This study tries to explain the customer adoption of smartwatches by considering the perceived benefits and perceived costs. Through this study, the authors aim to determine the factors affecting behavioural intentions towards smartwatches. Design/methodology/approach - The authors...

India is considered a young country in the field of mobile banking and need to grow and promote in this section. Although mobile banking services are offered in most public and private banks, but still many customers have not welcomed to these services because they are not familiar with the way...