This book brings together a multidisciplinary exchange of knowledge on the application of electronic and mobile innovations towards the sustainable development of the economy and provides an opportunity to identify effective e-innovation and successful practices.

"This book brings together a multidisciplinary exchange of knowledge on the application of electronic and mobile innovations towards the sustainable development of the economy and provides an opportunity to identify effective e-innovation and successful practices"--Provided by publisher.

Mobile shopping (m-shopping) has become extremely significant for both marketing and retail selling. Despite the fact that m-shopping has evolved into a popular alternative approach for purchasing products and services worldwide, the research regarding the extent of its adoption is still on a...