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Rethinking the TAM model: time to consider fun
Chtourou, Mohamed Saber; Souiden, Nizar - In: The journal of consumer marketing 27 (2010) 4, pp. 336-344
Persistent link: https://www.econbiz.de/10008651286
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The interplay of counter-conformity motivation, social influence, and trust in customers' intention to adopt Internet banking services : the case of an emerging country
Chaouali, Walid; Ben Yahia, Imene; Souiden, Nizar - In: Journal of retailing and consumer services 28 (2016), pp. 209-218
Persistent link: https://www.econbiz.de/10011434166
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Consumers' attitude and adoption of location-based coupons : the case of the retail fast food sector
Souiden, Nizar; Chaouali, Walid; Baccouche, Mona - In: Journal of retailing and consumer services 47 (2019), pp. 116-132
Persistent link: https://www.econbiz.de/10011995531
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Explaining adoption of mobile banking with the theory of trying, general self-confidence, and cynicism
Chaouali, Walid; Souiden, Nizar; Ladhari, Riadh - In: Journal of retailing and consumer services 35 (2017), pp. 57-67
Persistent link: https://www.econbiz.de/10011645107