Narrow search
Showing 1 - 5 of 5
Cover Image
Acceptance of payment methods across stages of product life cycle : extending UTAUT2 for mobile payments, digital wallets, and RFID tags
Reyes-Mercado, Pável; Florea, Dorian-Laurentiu; Miyar, … - In: Entrepreneurship, Innovation, and Technology : A …, (pp. 157-177). 2024
Persistent link: https://www.econbiz.de/10015142219
Cover Image
The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla; Reyes-Mercado, Pável - In: International journal of business competition and … 6 (2018) 2, pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
Cover Image
Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável; Karthik, M.; Mishra, Ram Kumar; … - In: International journal of business innovation and research 13 (2017) 3, pp. 326-343
Persistent link: https://www.econbiz.de/10011840440
Cover Image
Analysis of the usage intensity of digital advertising platforms by SMEs using an integrated models
Reyes-Mercado, Pável; Barajas-Portas, Karla - In: Journal of business-to-business marketing 27 (2020) 4, pp. 407-417
Persistent link: https://www.econbiz.de/10012392050
Cover Image
Adoption of digital learning environments during the COVID-19 pandemic : merging technology readiness index and UTAUT model
Reyes-Mercado, Pável; Barajas-Portas, Karla; Jati Kasuma; … - In: Journal of international education in business : JIEB 16 (2023) 1, pp. 91-114
Persistent link: https://www.econbiz.de/10014316133