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~subject:"Innovation adoption"
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Innovation adoption
Consumer behaviour
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Paradigm : the journal of Institute of Management Technology
1
Psychology & marketing
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ECONIS (ZBW)
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A pathway to technology integration : eliciting consumer’s behavioural intention to use Paytm services
Mehta, Pooja
;
Singla, Himanshu
;
Saha, Raiswa
;
Tyagi, Shivani
- In:
Paradigm : the journal of Institute of Management Technology
25
(
2021
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10012590458
Saved in:
2
Artificial intelligence in marketing : a meta-analytic review
Mehta, Pooja
;
Jebarajakirthy, Charles
;
Maseeh, Haroon Iqbal
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2013-2038
Persistent link: https://www.econbiz.de/10013465139
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