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~subject:"Innovation adoption"
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Innovation adoption
Consumer behaviour
24
Konsumentenverhalten
18
Fashion
8
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Social Web
6
Social web
6
USA
5
United States
5
Internet marketing
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Brand image
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China
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Event-Marketing
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Innovationsakzeptanz
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Retail trade
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Rural tourism
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Shopping
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Wein
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Werbewirkung
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Wine
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4Es
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Advertising
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Agrotourismus
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Bekleidung
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Bekleidungsindustrie
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Beziehungsmarketing
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Brand
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Brand commitment
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Brand management
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Brand trust
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Clothing industry
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Fiore, Ann Marie
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Chung, Te-Lin
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Lee, Angie
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Li, Rui
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Manchiraju, Srikant
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Niehm, Linda S.
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Sadachar, Amrut
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Son, Jihyeong
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Journal of fashion marketing and management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Consumer adoption of online collaborative customer co-design
Son, Jihyeong
;
Sadachar, Amrut
;
Manchiraju, Srikant
; …
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 180-197
Persistent link: https://www.econbiz.de/10009666647
Saved in:
2
Factors affecting current users' attitude towards e-auctions in China : an extended TAM study
Li, Rui
;
Chung, Te-Lin
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011628978
Saved in:
3
Factors affecting social media usage by market mavens for fashion-related information provision
Lee, Angie
;
Fiore, Ann Marie
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 254-272
Persistent link: https://www.econbiz.de/10014495521
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