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~subject:"Innovation diffusion"
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Innovation diffusion
Theorie
107
Theory
107
Consumer behaviour
44
Konsumentenverhalten
44
USA
26
United States
26
Competition
25
Welt
24
World
24
Wettbewerb
21
Game theory
17
Innovation
17
Spieltheorie
16
Advertising
14
Innovationsdiffusion
14
Internet marketing
14
New product development
14
Preismanagement
14
Pricing strategy
14
Produktentwicklung
14
Werbung
14
Online-Marketing
12
Social Web
12
Social web
12
Electronic payment
11
Elektronisches Zahlungsmittel
11
Marketing management
11
Marketingmanagement
11
Advertising effects
10
Firm performance
10
Internet
10
Learning process
10
Lernprozess
10
Unternehmenserfolg
10
Virtuelle Währung
10
Werbewirkung
10
E-commerce
9
EU countries
9
EU-Staaten
9
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Undetermined
1
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Book / Working Paper
11
Article
3
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Arbeitspapier
8
Working Paper
8
Graue Literatur
6
Non-commercial literature
6
Article in journal
3
Aufsatz in Zeitschrift
3
Language
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English
14
Author
All
Sárváry, Miklós
8
Parker, Philip M.
7
Dekimpe, Marnik G.
6
Fayard, Anne-Laure
2
Henderson, Austin
2
Libai, Barak
2
Muller, Eitan
2
Ofek, Elie
2
Dutta, Soumitra
1
Katona, Zsolt
1
Masini, Andrea
1
Pich, Michael T.
1
Zubcsek, Peter Pal
1
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INSEAD
4
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
5
R&D / INSEAD / INSEAD
5
Faculty & research / Insead : working paper series
4
Technological forecasting & social change : an international journal
2
Journal of marketing research : JMR
1
The emerging role of telecommunication
1
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ECONIS (ZBW)
14
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1
"Globalization" : modeling technology adoption timing across countries
Dekimpe, Marnik G.
;
Parker, Philip M.
;
Sárváry, Miklós
- In:
Technological forecasting & social change : an …
63
(
2000
)
1
,
pp. 25-42
Persistent link: https://www.econbiz.de/10001484553
Saved in:
2
An integrated and cross-cultural study of diffusion theory
Parker, Philip M.
;
Sárváry, Miklós
-
1994
Persistent link: https://www.econbiz.de/10000900946
Saved in:
3
"Globalization": modeling technology adoption timing across countries
Dekimpe, Marnik G.
;
Parker, Philip M.
;
Sárváry, Miklós
-
1998
-
(Rev. version of 97/75/MKT)
Persistent link: https://www.econbiz.de/10000992845
Saved in:
4
Global diffusion of technological innovations : a couple-hazard approach
Dekimpe, Marnik G.
;
Parker, Philip M.
;
Sárváry, Miklós
-
1998
-
(Rev. version of 97/50/MKT)
Persistent link: https://www.econbiz.de/10000992880
Saved in:
5
Staged estimation of international diffusion models : an application to global cellular telephone adoption
Dekimpe, Marnik G.
- In:
Technological forecasting & social change : an …
57
(
1998
)
1
,
pp. 105-132
Persistent link: https://www.econbiz.de/10001337041
Saved in:
6
Global diffusion of network technologies : a double-hazard approach
Dekimpe, Marnik G.
;
Parker, Philip M.
;
Sárváry, Miklós
-
1997
Persistent link: https://www.econbiz.de/10000962248
Saved in:
7
"Globalization": modeling technology adoption timing across countries
Dekimpe, Marnik G.
;
Parker, Philip M.
;
Sárváry, Miklós
-
1997
-
(Rev. version of 96/38/MKT)
Persistent link: https://www.econbiz.de/10000968482
Saved in:
8
Network effects and personal influences : the diffusion of an online social network
Katona, Zsolt
;
Zubcsek, Peter Pal
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 425-443
Persistent link: https://www.econbiz.de/10009161374
Saved in:
9
The diffusion of competing technological innovations in a network : exploration versus exploitation revisited
Masini, Andrea
(
contributor
);
Pich, Michael T.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001631432
Saved in:
10
Diffuse collaboration : copying as a collective activity
Fayard, Anne-Laure
(
contributor
); …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632268
Saved in:
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