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~subject:"Innovation diffusion"
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Innovation diffusion
Theorie
17
Theory
17
Advertising effects
16
Consumer behaviour
16
Konsumentenverhalten
16
Werbewirkung
16
Marketing management
14
Marketingmanagement
14
Marktforschung
14
Werbung
14
Markenartikel
13
Advertising
11
Firm value
10
Unternehmenswert
9
Brand
8
Vereinigte Staaten
8
Marketing
7
Automotive industry
6
Brand image
6
Brand management
6
Innovation
6
Kfz-Industrie
6
Markenführung
6
Markenimage
6
Capital income
5
Geschäftswert
5
Goodwill
5
Kapitaleinkommen
5
Lieferantenmanagement
5
Preiselastizität
5
Price elasticity
5
Product quality
5
Produktqualität
5
Supplier relationship management
5
USA
5
United States
5
Verbraucher
5
Werbungsbetrieb
5
diffusion
5
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English
4
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Bass, Frank M.
3
Horsky, Dan
1
Jain, Dipak
1
Jiang, Zhengrui
1
Mahajan, Vijay
1
Muller, Eitan
1
Norton, John A.
1
Russell, Thomas
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Journal of marketing
1
The journal of business : B
1
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ECONIS (ZBW)
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New product diffusion models in marketing : a review and directions for research
Mahajan, Vijay
- In:
Journal of marketing
54
(
1990
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10001082065
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2
A diffusion theory model of adoption and substitution for successive generations of high-technology products
Norton, John A.
- In:
Management science : journal of the Institute for …
33
(
1987
)
9
,
pp. 1069-1086
Persistent link: https://www.econbiz.de/10001062252
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3
A generalized Norton–Bass model for multigeneration diffusion
Jiang, Zhengrui
;
Jain, Dipak
- In:
Management science : journal of the Institute for …
58
(
2012
)
10
,
pp. 1887-1897
Persistent link: https://www.econbiz.de/10009664647
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4
The relationship between diffusion rates, experience curves, and demand elasticities for consumer durable technological innovations
Bass, Frank M.
;
Russell, Thomas
;
Horsky, Dan
- In:
The journal of business : B
53
(
1980
)
3
,
pp. 51-67
Persistent link: https://www.econbiz.de/10001879483
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