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Diffusion and advertising : the case of the German telephone campaign
Simon, Hermann; Sebastian, Karl-Heinz - 1986
Persistent link: https://www.econbiz.de/10000696805
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Diffusion and advertising : the German telephone campaign
Simon, Hermann - In: Management science : journal of the Institute for … 33 (1987) 4, pp. 451-466
Persistent link: https://www.econbiz.de/10001025308
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Diffusion and advertising : the German telephone campaign
Simon, Hermann; Sebastian, Karl-Heinz - 1984 - Rev. version
Persistent link: https://www.econbiz.de/10002821714