We examine the contagion processes whereby practices originating in one organizational population spread into and diffuse within a second. We theorize that “endemic” innovations native to one population spread to other populations through two distinct forms of contagion. We test this...

This study examined the assimilation of innovations into organizations, a process unfolding in a series of decisions to evaluate, adopt, and implement new technologies. Assimilation was conceptualized as a nine-step process and measured by tracking 300 potential adoptions through organizations...