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Innovation diffusion
Consumer behaviour
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Iyengar, Radha
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Marketing science
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ECONIS (ZBW)
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How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
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2
Further reflections on studying social influence in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science
30
(
2011
)
2
,
pp. 230-232
Persistent link: https://www.econbiz.de/10009006851
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3
Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
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4
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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5
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
6
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
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7
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
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