This paper uses a field experiment to estimate behavioral parameters from a structural model of residential adoption of technology. As our model includes both economic and psychological factors, we are able to identify the role of prices, social norms, social pressure, and curiosity on the...

This paper uses a field experiment to estimate behavioral parameters from a structural model of residential adoption of technology. As our model includes both economic and psychological factors, we are able to identify the role of prices, social norms, social pressure, and curiosity on the...

This paper uses a field experiment and structural model to estimate the eff ects of prices and social norms on the decision to adopt a new household technology. Reduced form estimates show that while prices aff ect behavior along both the extensive and intensive margins, social norms only impact...