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Local neighborhoods as early predictors of innovation adoption

Goldenberg, Jacob; Han, Sangman; Lehmann, Donald R.; … - In: MSI reports : working paper series (2010) 2, pp. 3-45

Persistent link: https://www.econbiz.de/10008992254

How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed

Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766

Persistent link: https://www.econbiz.de/10011634055

How Word-of-Mouth Transmission Encouragement Affects Consumers’ Transmission Decisions, Receiver Selection, and Diffusion Speed

Stephen, Andrew T. - 2016

This research considers how marketers can encourage or “nudge” consumers to transmit word of mouth (WOM), such as referrals or recommendations to friends, in a manner that helps reach, inform, or influence large numbers of consumers quickly, which is an outcome referred to as faster...

Persistent link: https://www.econbiz.de/10012993344

Task-dependent algorithm aversion

Castelo, Noah; Bos, Maarten W.; Lehmann, Donald R. - In: Journal of marketing research 56 (2019) 5, pp. 809-825

Persistent link: https://www.econbiz.de/10012177650

The role of hubs in the adoption process

Goldenberg, Jacob; Han, Sangman; Lehmann, Donald R.; … - In: Journal of marketing 73 (2009) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10003820590

The Role of Hubs in the Adoption Processes

Goldenberg, Jacob - 2012

Persistent link: https://www.econbiz.de/10013113525