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When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong
;
Fam, Kim-Shyan
;
Goh, Tiong-Thye
;
Dai, Xin
- In:
Journal of business research : JBR
82
(
2018
),
pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
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