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~subject:"Innovation diffusion"
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Innovation diffusion
Consumer behaviour
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Brand management
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Markenführung
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Artificial intelligence
5
Künstliche Intelligenz
5
Mass Customization
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Mass customization
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Customer satisfaction
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Innovationsdiffusion
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artificial intelligence
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Consumers
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Bellis, Emanuel de
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Herrmann, Andreas
2
Johar, Gita Venkataramani
2
Schlager, Tobias
2
Häubl, Gerald
1
Müller-Stewens, Jessica
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Poletti, Nicola
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Journal of marketing
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Journal of retailing
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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Meaning of manual labor impedes consumer adoption of autonomous products
Bellis, Emanuel de
;
Johar, Gita Venkataramani
;
Poletti, …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 949-965
Persistent link: https://www.econbiz.de/10014432751
Saved in:
2
Autonomous shopping systems : identifying and overcoming barriers to consumer adoption
Bellis, Emanuel de
;
Johar, Gita Venkataramani
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 74-87
Persistent link: https://www.econbiz.de/10012295809
Saved in:
3
Gamified information presentation and consumer adoption of product innovations
Müller-Stewens, Jessica
;
Schlager, Tobias
;
Häubl, Gerald
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 8-24
Persistent link: https://www.econbiz.de/10011697507
Saved in:
4
What drives leapfrogging? : empirical assessment of consumer determinants of leapfrogging
Herrmann, Andreas
;
Sprott, David E.
;
Schlager, Tobias
- In:
Total quality management & business excellence : an …
28
(
2017
)
3/4
,
pp. 266-281
Persistent link: https://www.econbiz.de/10011723589
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