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~subject:"Innovation diffusion"
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Innovation diffusion
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Mazzarol, Tim
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Strategies and communications for innovations : an integrative management view for companies and networks
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Strategy and communication for innovation
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Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Scanalyse - a case study of the role of social capital, strategic networking, and word of mouth communication in the diffusion of an innovation
Mazzarol, Tim
;
Malone, Peter
;
Reboud, Sophie
- In:
Strategy and communication for innovation : integrative …
,
(pp. 147-174)
.
2017
Persistent link: https://www.econbiz.de/10011663005
Saved in:
2
The role of social capital, strategic networking and word of mouth communication in the commercialisation of innovation
Mazzarol, Tim
- In:
Strategy and communication for innovation
,
(pp. 173-193)
.
2013
Persistent link: https://www.econbiz.de/10010246339
Saved in:
3
The role of Word of Mouth in the diffusion of innovation
Mazzarol, Tim
- In:
Strategies and communications for innovations : an …
,
(pp. 117-131)
.
2011
Persistent link: https://www.econbiz.de/10008987603
Saved in:
4
Modelling the faddish, fashionable and efficient diffusion of agricultural technologies : a case study of the diffusion of wool testing technology in Australia
Sneddon, Joanne
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
Technological forecasting & social change : an …
78
(
2011
)
3
,
pp. 468-480
Persistent link: https://www.econbiz.de/10009303778
Saved in:
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