the Ma concept in new innovation activities lies in the thinking and activities of the leading practitioners. However …;#x9D; and Innovation Management""; ""1.1 Ma Thinking: What Is â#x80;#x9C;Ma?â#x80;#x9D;""; ""1.2 Examples of Ma in … Innovation in Global High Tech Companies: The Lessons of Business Model Innovation in Apple and Cisco Systems""; ""3.1 Ma …

study -- Chapter 12: How contemporary scholarship addresses service management practices -- Chapter 13: Contract Innovation …: Transformative Service Research: Where We Are and Moving Forward at the Collective Level -- Part 4: Service Design and Innovation …: Service Design - Innovation for Complex Systems -- Chapter 26: The multiple identities of service design in organizations and …