How does a large corporation rethink and transform itself in an increasingly competitive environment? This corporate-strategy case could be described as how PepsiCo stopped worrying about competing with Coke and figured out what its real business was and how to build its future. A new CEO wants...

In this study, the environmental characteristics that giverise to innovation in new firms are investigated. Following a discussion of theresource-based view of the firm, several hypotheses are proposed. Takentogether, these hypotheses predict that new firms will have a higher rate ofinnovation...