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~subject:"Innovation management"
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Commentary on Jacob Goldenberg...
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Innovation management
Innovation
45
Theorie
45
Theory
45
Innovation diffusion
37
Innovationsdiffusion
37
Consumer behaviour
34
Konsumentenverhalten
34
Produktentwicklung
24
New product development
23
Social Web
22
Social web
22
Innovationsmanagement
19
Marketing management
19
Marketingmanagement
19
Competition
15
Market entry
15
Markteintritt
15
Wettbewerb
15
Marketing
14
Social network
14
Soziales Netzwerk
14
Viral marketing
14
Virales Marketing
14
Kreativität
12
Beziehungsmarketing
11
Creativity
11
Market research
11
Marktforschung
11
Relationship marketing
11
Welt
10
World
10
Customer integration
9
Kundenintegration
9
USA
9
United States
9
Advertising
8
Agent-based modeling
8
Agentenbasierte Modellierung
8
Estimation
8
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Undetermined
3
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Book / Working Paper
10
Article
6
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Article in journal
6
Aufsatz in Zeitschrift
6
Arbeitspapier
2
Working Paper
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Graue Literatur
1
Mehrbändiges Werk
1
Multi-volume publication
1
Non-commercial literature
1
Sammelwerk
1
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Language
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English
16
Author
All
Gatignon, Hubert A.
9
Goldenberg, Jacob
6
Oreg, Shaul
4
Anderson, Philip
3
Tushman, Michael L.
3
Lowengart, Oded
2
Smith, Wendy
2
Bar-Eli, Michael
1
Bar-Eli, Mikhaʾel
1
Epstein, Shmuel
1
Mahajan, Vijay
1
Mazursky, David
1
Muller, Eitan
1
Pekovic, Sanja
1
Rolland, Sylvie
1
Smith, W.
1
Solomon, Sorin
1
Stephen, Andrew T.
1
Zubcsek, Peter Pal
1
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Institution
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INSEAD
1
Published in...
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SAGE library in business and management
5
Faculty & research / Insead : working paper series
2
Technological forecasting & social change : an international journal
2
International studies of management and organization
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
16
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A structural approach to assessing innovation : construct development of innovation locus, type and characteristics
Gatignon, Hubert A.
;
Tushman, Michael L.
;
Smith, Wendy
; …
-
2002
-
[Elektronische Ressource], rev. version of 2001/97/MKT
Persistent link: https://www.econbiz.de/10001716124
Saved in:
2
A structural approach to assessing innovation : construct development of innovation types and characteristics and their organizational effects
Gatignon, Hubert A.
;
Tushman, Michael L.
;
Anderson, Philip
-
2000
Persistent link: https://www.econbiz.de/10001635243
Saved in:
3
A structural approach to assessing innovations : construct development of innovation locus, type and characteristics
Gatignon, Hubert A.
;
Tushman, Michael L.
;
Smith, Wendy
; …
-
2001
-
[Elektronische Ressource], rev. version of 2000/82/MKT
Persistent link: https://www.econbiz.de/10001633524
Saved in:
4
New products and services development
Gatignon, Hubert A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008933657
Saved in:
5
Launching new products and services : marketing innovations effectively
Gatignon, Hubert A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008937650
Saved in:
6
Organizing to innovate : adapting the firm to innovate
Gatignon, Hubert A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008937651
Saved in:
7
Orienting the firm for promoting innovations : establishing a a culture of innovations
Gatignon, Hubert A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008937652
Saved in:
8
Innovating new products and services : the dimensions of innovations
Gatignon, Hubert A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008937653
Saved in:
9
Customer orientation and organizational innovation : the case of environmental management practices
Pekovic, Sanja
;
Rolland, Sylvie
;
Gatignon, Hubert A.
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 835-848
Persistent link: https://www.econbiz.de/10011564085
Saved in:
10
Timing, diffusion, and substitution of successive generations of technological innovations : the IBM mainframe case
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
51
(
1996
)
2
,
pp. 109-132
Persistent link: https://www.econbiz.de/10001202311
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