Better innovation -- Design thinking organizations -- Collective imaginations and the fifth order of design -- Designing culture -- Culture types -- Attributes -- Design thinking at scale -- The pull factor -- The right problems -- Culture awareness -- Curious confrontation -- Co-creation --...

This case series explores the leadership story of director Mark O'Neill as he oversees a major innovation initiative at Kelvingrove, Scotland's most visited museum. The A case describes his background, philosophy, and the actions he takes over a period of more than a decade to win the support of...