Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Innovation management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How to transform consumers int...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Innovation management
Beziehungsmarketing
11
Consumer behaviour
11
Konsumentenverhalten
11
Relationship marketing
11
Social Web
10
Social web
10
Deutschland
7
Markenartikel
6
Brand
5
Information
5
Brand management
4
E-commerce
4
Electronic Commerce
4
Internet marketing
4
Markenführung
4
Online retailing
4
Online-Handel
4
Online-Marketing
4
Dokumentation
3
Forschung
3
Marktstruktur
3
Motivation
3
Three-mode PCA
3
Viral marketing
3
Virales Marketing
3
Wissenschaftspflege
3
Big data
2
Customer engagement
2
Customer integration
2
Customer satisfaction
2
Data-driven engagement
2
Deskriptive Statistik
2
Experten
2
Experts
2
Germany
2
Informations- und Dokumentationswissenschaft
2
Informationsverarbeitung
2
Innovationsmanagement
2
Internet
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
German
1
English
1
Author
All
Kunz, Werner
2
Mangold, Marc
1
Meyer, Anton
1
Schmitt, Bernd
1
Published in...
All
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How does perceived firm innovativeness affect the consumer?
Kunz, Werner
;
Schmitt, Bernd
;
Meyer, Anton
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 816-822
Persistent link: https://www.econbiz.de/10009229005
Saved in:
2
Kundenintegration in Innovationsprozesse im Kontext eines Medienunternehmens
Mangold, Marc
;
Kunz, Werner
- In:
Dienstleistungsmarketing : Impulse für Forschung und …
,
(pp. 31-52)
.
2004
Persistent link: https://www.econbiz.de/10002767805
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
