Narrow search
Showing 1 - 6 of 6
Cover Image
Open innovation, product portfolio innovativeness and firm performance : the dual role of new product development capabilities
Rubera, Gaia; Chandrasekaran, Deepa; Ordanini, Andrea - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 166-184
Persistent link: https://www.econbiz.de/10011453184
Cover Image
Firm innovativeness and its performance outcomes : a meta-analytic review and theoretical integration
Rubera, Gaia; Kirca, Ahmet H. - In: Journal of marketing 76 (2012) 3, pp. 130-147
Persistent link: https://www.econbiz.de/10009778031
Cover Image
A cross-cultural investigation of new product strategies for technological and design innovations
Griffith, David A.; Rubera, Gaia - In: Journal of international marketing 22 (2014) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10010348973
Cover Image
Launch activities and timing in new product development
Calantone, Roger J.; Di Benedetto, C. Anthony; Rubera, Gaia - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
Cover Image
You gotta serve somebody : the effects of firm innovation on customer satisfaction and firm value
Rubera, Gaia; Kirca, Ahmet H. - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 741-761
Persistent link: https://www.econbiz.de/10011772374
Cover Image
Fueling innovation management research : future directions and five forward-looking paths
Spanjol, Jelena; Noble, Charles H.; Baer, Markus; … - In: The journal of product innovation management : an … 41 (2024) 5, pp. 893-948
Persistent link: https://www.econbiz.de/10015158090