1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....

This article explores the impact of digitisation on the Indian film industry clustered around the metropolis of Mumbai known as Bollywood. It seeks to examine the opportunities and challenges posed by the digital and Internet revolution and how industry players exploit these opportunities and...