Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...

Technological innovation, although vital for sustenance of firms against fierce global competition, presents a paradox in micro-economic theory on the managerial decisions related to the financing of such innovation. In particular, budgeting decisions in R&D and innovation at the firm level do...

The importance of intellectual property (IP) rights for commercializing innovation is well established. Moreover, separate streams of literature have shown a positive relationship between IP rights and both product licensing and third-party (especially VC) financing. However, since raising...