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Supplier and customer involvement in new product development stages : implications for new product innovation outcomes
Moon, Hakil; Johnson, Jean L.; Mariadoss, Babu John; … - In: International journal of innovation and technology … 15 (2018) 1, pp. 1850004-1-21
Persistent link: https://www.econbiz.de/10011869348
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Dual perspectives on the role of market orientation in new product development
Johnson, Jean L.; Mariadoss, Babu John - In: Future-focused strategic marketing, (pp. 3-41). 2019
Persistent link: https://www.econbiz.de/10012165318
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Collaboration with higher education institutions for successful firm innovation
Moon, Hakil; Mariadoss, Babu John; Johnson, Jean L. - In: Journal of business research : JBR 99 (2019), pp. 534-541
Persistent link: https://www.econbiz.de/10012023719
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Inbound open innovation for enhanced performance : enablers and opportunities
Sisodiya, Sanjay R.; Johnson, Jean L.; Grégoire, Yany - In: Industrial marketing management : the international … 42 (2013) 5, pp. 836-849
Persistent link: https://www.econbiz.de/10010211298
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Customer clusters as sources of innovation-based competitive advantage
Bindroo, Vishal; Mariadoss, Babu John; Pillai, Rajani Ganesh - In: Journal of international marketing 20 (2012) 3, pp. 17-33
Persistent link: https://www.econbiz.de/10009625952
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Putting market-facing technology to work : organizational drivers of CRM performance
Saini, Amit; Grewal, Rajdeep; Johnson, Jean L. - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 365-383
Persistent link: https://www.econbiz.de/10008796175