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Innovation management
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Cultural innovation : the secret to building breakthrough businesses
Holt, Douglas B.
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 106-115
Persistent link: https://www.econbiz.de/10012289049
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Cultural brand strategy
Holt, Douglas B.
- In:
Handbook of marketing strategy
,
(pp. 306-317)
.
2012
Persistent link: https://www.econbiz.de/10009530854
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