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Innovation management
China
58
Consumer behaviour
39
Konsumentenverhalten
36
Social network
19
Soziales Netzwerk
19
Firm performance
17
Lieferantenmanagement
17
Supplier relationship management
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Unternehmenserfolg
17
Brand management
14
Markenführung
14
Business network
12
Marketing
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Unternehmensnetzwerk
12
Cultural identity
11
Relationship marketing
11
Kulturelle Identität
10
Marketingmanagement
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B-to-B-Marketing
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Beziehungsmarketing
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Business-to-business marketing
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Emerging economies
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Schwellenländer
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Emotion
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Marketing management
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Multinationales Unternehmen
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Transnational corporation
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Brand
7
Brand image
7
Customer satisfaction
7
International marketing
7
KMU
7
Markenartikel
7
Markenimage
7
SME
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Confidence
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Innovationsmanagement
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Wang, Cheng Lu
4
Barnes, Bradley R.
2
Chung, Henry F. L.
2
Dong, Lily C.
1
Fan, Qingji
1
Guo, Yihong
1
Li, Xiyao
1
Li, Yuan
1
Liu, Yi
1
Niu, Yongge
1
Xu, Hui
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Xu, Shou-Ren
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Zeng, Fue
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Zhou, Lianxi
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Industrial marketing management : the international journal for industrial and high-tech firms
3
International business review : the official journal of the European International Business Academy
1
Journal of business research : JBR
1
R & D management
1
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ECONIS (ZBW)
6
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1
Firm resources and entry-related advantages : an empirical study in China
Niu, Yongge
;
Wang, Cheng Lu
;
Dong, Lily C.
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 595-607
Persistent link: https://www.econbiz.de/10009779141
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2
The moderating role of managerial ties in market orientation and innovation : an Asian perspective
Wang, Cheng Lu
;
Chung, Henry F. L.
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2431-2437
Persistent link: https://www.econbiz.de/10010211323
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3
Business networking and innovation of Asian enterprises in Western countries : the moderation of institutional distance
Wang, Cheng Lu
;
Chung, Henry F. L.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 152-162
Persistent link: https://www.econbiz.de/10012285345
Saved in:
4
AI-orientation and company climate action : the moderating role of dependency structure and innovation capability
Zeng, Fue
;
Guo, Yihong
;
Fan, Qingji
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 148-160
Persistent link: https://www.econbiz.de/10014531658
Saved in:
5
Knowledge communication, exploitation and endogenous innovation : the moderating effects of internal controls in SMEs
Li, Yuan
;
Li, Xiyao
;
Liu, Yi
;
Barnes, Bradley R.
- In:
R & D management
41
(
2011
)
2
,
pp. 156-172
Persistent link: https://www.econbiz.de/10008934717
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6
Unleashing the dynamics of product-market ambidexterity in the pursuit of international opportunities : insights from emerging market firms
Zhou, Lianxi
;
Xu, Shou-Ren
;
Xu, Hui
;
Barnes, Bradley R.
- In:
International business review : the official journal of …
29
(
2020
)
6
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012421108
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