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~subject:"Innovation management"
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THE ROLE OF DEFAULTS IN PREVEN...
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Innovation management
Consumer behaviour
96
Konsumentenverhalten
92
Theorie
91
Theory
91
Germany
62
Deutschland
60
Beziehungsmarketing
58
Relationship marketing
58
Marktforschung
38
Market research
35
Produktmanagement
29
Marketing
28
Product management
27
Conjoint analysis
25
Conjoint-Analyse
25
Innovation
25
Brand management
24
Marketingmanagement
24
Markenführung
23
Marketing management
23
Innovationsmanagement
22
Product design
22
Produktgestaltung
21
Pricing strategy
20
Preismanagement
19
Automotive industry
17
Brand image
17
Markenimage
17
Kfz-Industrie
16
Experiment
15
Brand
13
Markenartikel
13
Customer satisfaction
12
Produktentwicklung
12
Entscheidung
11
Marketing theory
11
Marketingtheorie
11
New product development
11
Automotive market
10
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Language
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English
18
German
5
Author
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Kuester, Sabine
16
Herrmann, Andreas
6
Schuhmacher, Monika C.
6
Heß, Silke C.
3
Janda, Sergej von
3
Huber, Frank
2
Akao, Yōji
1
Aryobsei, Suleiman
1
Baer, Markus
1
Bauer, Hans H.
1
Bogers, Marcel L. A. M.
1
Bohlmann, Jonathan
1
Bouncken, Ricarda B.
1
Broermann, Barbara
1
Bstieler, Ludwig
1
Dahl, Darren W.
1
DeLuca, Luigi M.
1
Frischeisen, Josef
1
Garcia, Rosanna
1
Gemser, Gerda
1
Grewal, Dhruv
1
Hanker, Anna-Lena
1
Herbst, Laura
1
Hertel, Günter
1
Hildesheim, Andreas
1
Hofstetter, Reto
1
Homberg, Federico
1
Homburg, Christian
1
Högl, Martin
1
Konya-Baumbach, Elisa
1
Kuharev, Victoria
1
Kumar, Minu
1
Lee, Ruby
1
Mahr, Dominik
1
Montaguti, Elisa
1
Nakata, Cheryl
1
Noble, Charles H.
1
Ordanini, Andrea
1
Polthier, Andreas
1
Reinartz, Dominik
1
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Universität Mannheim
1
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International journal of innovation management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Creativity and innovation management
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of marketing research
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Research technology management : RTM
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
22
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1
The role of defaults in preventing innovation rejection
Kuester, Sabine
;
Heß, Silke C.
;
Herrmann, Andreas
- In:
International journal of innovation management
19
(
2015
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011309439
Saved in:
2
Managing customers' adoption barriers
Heß, Silke C.
-
2009
Persistent link: https://www.econbiz.de/10003859478
Saved in:
3
Fueling innovation management research : future directions and five forward-looking paths
Spanjol, Jelena
;
Noble, Charles H.
;
Baer, Markus
; …
- In:
The journal of product innovation management : an …
41
(
2024
)
5
,
pp. 893-948
Persistent link: https://www.econbiz.de/10015158090
Saved in:
4
Identification of lead user characteristics driving the quality of service innovation ideas
Schuhmacher, Monika C.
;
Kuester, Sabine
- In:
Creativity and innovation management
21
(
2012
)
4
,
pp. 427-442
Persistent link: https://www.econbiz.de/10009689399
Saved in:
5
Die Bedeutung von open Innovation in Innovationsnetzwerken : Einblicke in die Automobilindustrie
Kuester, Sabine
;
Schuhmacher, Monika C.
-
2007
Persistent link: https://www.econbiz.de/10003609601
Saved in:
6
Adoptionsbarrieren bei Produktinnovationen : kundenseitige und unternehmerische Herausforderungen des Neuproduktmanagements
Kuester, Sabine
;
Heß, Silke C.
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 77-96)
.
2007
Persistent link: https://www.econbiz.de/10003531840
Saved in:
7
Investigating antecedents and stage-specific effects of customer integration intensity on new product success
Schuhmacher, Monika C.
;
Kuester, Sabine
;
Hanker, Anna-Lena
- In:
International journal of innovation management
22
(
2018
)
4
,
pp. 1850032-1-36
Persistent link: https://www.econbiz.de/10011861624
Saved in:
8
Business model innovation : a process and performance perspective
Herbst, Laura
-
2017
Persistent link: https://www.econbiz.de/10011774508
Saved in:
9
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
10
Reversing gears : inverting the innovation-flow paradigm with reverse innovation
Janda, Sergej von
;
Schuhmacher, Monika C.
;
Kuester, Sabine
- In:
Research technology management : RTM
61
(
2018
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10011817373
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