Globalization, technological advances and the demands of international competition have driven firms to develop activities in their value chains abroad. Although this phenomenon — known as offshoring — is not new, it has undeniably gained in importance over the last decade. And the scope,...

This chapter analyzes the ways in which firms can use their interactions with customers to generate innovations and better foresight future trends in the marketplace. We discuss how the interaction with customers varies depending on the type of innovation the firm is aiming to achieve: Product...