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The downstream consequences of problem-solving mindsets : how playing with LEGO influences creativity

Moreau, C. Page; Engeset, Marit Gundersen - In: Journal of marketing research : JMR 53 (2016) 1, pp. 18-30

Persistent link: https://www.econbiz.de/10011450351

The 'Right' Consumers for Better Concepts : Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts

Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - 2010

While much research has emphasized improving current new product concept techniques, little work has focused on trait-based approaches that specify which consumers are the "right" ones to use in the new product development process, particularly in the consumer goods industry. We propose that the...

Persistent link: https://www.econbiz.de/10014045310

The "right" consumers for better concepts : identifying and using consumers high in emergent nature to further develop new product concepts

Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - 2010 - Rev.

Persistent link: https://www.econbiz.de/10003971869

The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts

Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 854-865

Persistent link: https://www.econbiz.de/10008666404

The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products

Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - In: MSI reports : working paper series (2009) 2, pp. 3-17

Persistent link: https://www.econbiz.de/10003885303

Customer insights for innovation : a framework and research agenda for marketing

Stremersch, Stefan; Cabooter, Elke; Guitart, Ivan A.; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 29-51

Persistent link: https://www.econbiz.de/10015192977

Grassroots innovation : a promising innovation paradigm for pharmaceutical companies

Betz, Ulrich A. K.; Camacho, Nuno; Gerards, Michael; … - In: Innovation and marketing in the pharmaceutical industry …, (pp. 119-148). 2014

Persistent link: https://www.econbiz.de/10010353579

Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity

Camacho, Nuno; Nam, Hyoryung; Kannan, P. K.; … - In: Journal of marketing 83 (2019) 2, pp. 138-157

Persistent link: https://www.econbiz.de/10012175919

Grassroots innovation success : the role of self-determination and leadership style

Stremersch, Stefan; Camacho, Nuno; Keko, Elio; Wuyts, Stefan - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 396-414

Persistent link: https://www.econbiz.de/10013271757

Financial projections in innovation selection : the role of scenario presentation, expertise, and risk

Avagyan, Vardan; Camacho, Nuno; Van der Stede, Wim A.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 907-926

Persistent link: https://www.econbiz.de/10013399661