The adoption of business models in different sectors has been disseminated exponentially as a result of organizational strategies, allowing the identification and definition of paths to be followed, and enhancing capture and value creation for consumers and the enterprise. In the case of the air...

Purpose: Roadmapping has been used as an approach to support market, product and technology-integrated planning, resulting in a document commonly known as a roadmap. Despite the gains made in relation to the technique, recent studies indicate that most users leave or have difficulties in...