This study highlights the contribution of the role of social media in supporting customer involvement for service innovation. It is commonplace that many service firms and processes have characteristics that differ from manufacturing. Analyzing the literature, we note that there are many...

The purpose of this paper is to study service innovation applied to archaeological sites' managment, in terms of enrichment of primary cultural product with auxiliary products (cultural activities). The research design is based on the application of the main issues in strategic managment, with...