What impact, if any, does a firm's formal mission statement have on its innovativeness? Over the years, the mission statement has been regarded as one of the cornerstone documents of the large, modern corporation. It has especially been seen as essential in terms of providing two major benefits:...

What impact, if any, does a firm's formal mission statement have on its innovativeness? Over the years, the mission statement has been regarded as one of the cornerstone documents of the large, modern corporation. It has especially been seen as essential in terms of providing two major benefits:...

Mission statements have been called the critical starting point for enhancing firm innovativeness. They are essential for strategic planning and have shown to be linked with new product success. The current study asks the question: does the general model of the relationship between mission and...