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How does perceived firm innovativeness affect the consumer?
Kunz, Werner; Schmitt, Bernd; Meyer, Anton - In: Journal of business research : JBR 64 (2011) 8, pp. 816-822
Persistent link: https://www.econbiz.de/10009229005
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Kundenintegration in Innovationsprozesse im Kontext eines Medienunternehmens
Mangold, Marc; Kunz, Werner - In: Dienstleistungsmarketing : Impulse für Forschung und …, (pp. 31-52). 2004
Persistent link: https://www.econbiz.de/10002767805
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Operations & supply chain management : world class theory and practice
Verma, Rohit; Boyer, Kenneth K. - 2010 - 1. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003798430
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Collaborative innovations in the network environment : QUIS 14
Zhao, Xiande (ed.); Verma, Rohit (ed.) - QUIS <14., 2015, Schanghai> - 2017
Persistent link: https://www.econbiz.de/10011704045
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Service innovation process in creative-intensive business services organizations
Pan, Fengjie; Verma, Rohit - In: Research handbook on services management, (pp. 71-87). 2022
Persistent link: https://www.econbiz.de/10014450981