Narrow search
Showing 1 - 5 of 5
Cover Image
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 69 (2016) 7, pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Cover Image
Digital technology and marketing management capability : achieving growth in SMEs
Foroudi, Pantea; Gupta, Suraksha; Nazarian, Alireza; … - In: Qualitative market research : an international journal 20 (2017) 2, pp. 230-246
Persistent link: https://www.econbiz.de/10011714481
Cover Image
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha; Malhotra, Naresh K.; Czinkota, Michael R. - In: Journal of business research : JBR 69 (2016) 12, pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Cover Image
Vertical stakeholder collaborations for firm innovativeness in new product development : the moderating roles of legal bonds and operational linkages
Ozdemir, Sena; Kandemir, Destan; Eng, Teck Yong; Gupta, … - In: Journal of business research : JBR 119 (2020), pp. 172-184
Persistent link: https://www.econbiz.de/10012416957
Cover Image
Stakeholder diversity and collaborative innovation : Integrating the resource-based view with stakeholder theory
Ozdemir, Sena; Fernández de Arroyabe, Juan Carlos; … - In: Journal of business research : JBR 164 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014303981