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Forecasting consumer perception of innovativeness
Lowe, Ben; Alpert, Frank - In: Technovation : the international journal of … 45/46 (2015), pp. 1-14
Persistent link: https://www.econbiz.de/10011563548
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The use of Web 2.0 technologies in marketing classes : key drivers of student acceptance
Lowe, Ben; D'Alessandro, Steven; Winzar, Hume; Laffey, Des - In: Journal of consumer behaviour : an international … 12 (2013) 5, pp. 412-422
Persistent link: https://www.econbiz.de/10010200853
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Visual cues and innovation adoption among bottom of the pyramid consumers
Hasan, Md. Rajibul; Lowe, Ben; Rahman, Mizan - In: Qualitative market research : an international journal 20 (2017) 2, pp. 147-157
Persistent link: https://www.econbiz.de/10011714450
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Consumer adoption of pro-poor service innovations in subsistence marketplaces
Hasan, Md. Rajibul; Lowe, Ben; Petrovici, Dan - In: Journal of business research : JBR 121 (2020), pp. 461-475
Persistent link: https://www.econbiz.de/10012417368
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An empirical comparison of consumer innovation adoption models : implications for subsistence marketplaces
Hasan, Md. Rajibul; Lowe, Ben; Petrovici, Dan - In: Journal of public policy & marketing 38 (2019) 1, pp. 61-80
Persistent link: https://www.econbiz.de/10012534193