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~subject:"Innovationsakzeptanz"
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Innovationsakzeptanz
Consumer behaviour
12
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Turkey
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Online-Marketing
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Relationship marketing
8
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7
Internet marketing
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Türkei
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Customer satisfaction
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Firm performance
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Kundenzufriedenheit
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Markenführung
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Unternehmenserfolg
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Beschwerdemanagement
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Brand image
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Complaint management
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Innovationsmanagement
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Markenimage
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Marketingmanagement
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New product development
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Produktentwicklung
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Soziales Netzwerk
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Viral marketing
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Virales Marketing
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Advertising
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Dienstleistungsqualität
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Emerging economies
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Emotion
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Innovation adoption
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Innovation diffusion
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Toker, Aysegul
2
Bisson, Christophe
1
Koch, Stefan
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Kuscu, Asli
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Oc, Yusuf
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Seraj, Mina
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International journal of sports marketing & sponsorship
1
Journal of organizational computing and electronic commerce
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ECONIS (ZBW)
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Social media adoption : a process-based approach
Toker, Aysegul
;
Seraj, Mina
;
Kuscu, Asli
;
Yavuz, Ramazan
; …
- In:
Journal of organizational computing and electronic commerce
26
(
2016
)
4
,
pp. 344-363
Persistent link: https://www.econbiz.de/10011621345
Saved in:
2
An acceptance model for sports technologies : the effects of sports motivation, sports type and context-aware characteristics
Oc, Yusuf
;
Toker, Aysegul
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 785-803
Persistent link: https://www.econbiz.de/10013370493
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