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Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny; Gurtner, Sebastian - In: Journal of business research : JBR 68 (2015) 1, pp. 137-145
Persistent link: https://www.econbiz.de/10010433156
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The overlooked role of embeddedness in disruptive innovation theory
Reinhardt, Ronny; Gurtner, Sebastian - In: Technological forecasting & social change : an … 132 (2018), pp. 268-283
Persistent link: https://www.econbiz.de/10011960219
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Low-end innovation : an analysis of decision-marketing biases, organizational capabilities, and adoption processes
Reinhardt, Ronny - 2018
Persistent link: https://www.econbiz.de/10011886610